One more reason to choose Vimeo is that it has a different audience a little more knowledgeable. Let’s say that Vimeo is more concentrated, in other words, the videos are more professional. See more details in this article.
Because Vimeo limits the kind of videos that can be uploaded and is seen as a more prestigious site than YouTube, it attracts a different sort of audience.
So even though YouTube has more reach than Vimeo, each of your Vimeo viewers is more likely to engage more deeply with your content. YouTube's audience is one of the low attention spans, lots of distractions, and a penchant for rapid-fire viewing, whereas Vimeo viewers are more receptive to slower and more thoughtful content. Viewers' expectations are different.
This is made most evident when you compare the comments sections of both sites. YouTube is infamous for its terrible commenting atmosphere---it's tough to find a comment that isn't from a die-hard fanboy, a die-hard hater, or someone who's trying too hard to be funny.
It's a completely different story on Vimeo, where commenters tend to be more constructive, mature, and insightful. As a creator, this can be quite refreshing.
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Santa Fe Series. Photo by Fiore: Santa Fe, New Mexico.
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