The overarching benefit of social media videos is that marketers can convey more information in less time. This feature makes them a powerful alternative to blog posts and improves their accessibility and reach. Videos are also incredibly versatile and can range from quick, trending challenges that boost engagement to informative live tutorials that will enhance brand awareness and product familiarity.
There’s also evidence that shows that videos interact better with the various social media algorithms. Facebook released a statistic that videos tend to get more engagement than other types of content, with live videos earning six times more engagement than a pre-recorded video. Please contact me for a free consultation.
Santa Fe Series. Photo by Fiore: Santa Fe, New Mexico.
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