All your content should be optimised for search engines and your videos should be no different. Social media channels are quickly becoming like search engines themselves, so it’s important that you make your content relevant. After all, you’ve already got your gripping content. But how do you determine whether you’ll be at the top of the “popular” and “trending” list? Be sure to create compelling headlines and descriptions for your video so it will register in searches, whilst complementing these with relevant hashtags. Twitter offers in depth analytics for every hashtag, detailing key demographics, providing you with a great base to orchestrate your search optimisation. Ensure that you add tags to boost search results across YouTube and Facebook.
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