Reasons why you should be using video in your social media

Track Engagement

It’s important to monitor your video’s progression to find out what works and, more importantly, what doesn’t. Whether your posted videos are paid campaigns or organic posts, their progress should aid future video marketing endeavors. Most social media channels have analytic features built-in. Whilst views and shares are a good indicator of the popularity of your videos, be sure to pay close attention to click-throughs and that your desired call to action is delivered.

Photo by Fiore: Santa Fe, New Mexico

www.fioreimage.com

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