Motorzooming is the sin of, well, zooming. No matter how nifty your wide-range, multi-speed, auto-zoom feature may be, the fact is that on-screen zooms are a dull waste of viewer time and professionals don’t use them except in two circumstances:
Real-time coverage like news and sports, when the need to keep an image on the screen mandates
zooming between compositions.
Situations that require a progressive revelation of the image: The dark figure at the door pulls a sinister tool from her pocket. We zoom in to reveal that it is… her door key!
If you have a zoom lens, zooming is inescapable because it’s the only way to change image size without physically moving forward or back. But plan your shots to eliminate these zooms. If editing in the camera, zoom to recompose your image between shots. If you’re going to edit your footage later, zoom as quickly
as possible between compositions, knowing that you’ll leave the zooms on the cutting room floor.
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