Posting a video on social media isn’t dissimilar to a conversation, you can only discuss one thing at a time. Otherwise, your audience will quickly lose interest. With your call to action in mind, your video should be telling the story that leaves viewers wanting more. If you’re adding something to the video that doesn’t contribute directly to the call to action, you may want to consider removing it. You can re-purpose many of your large video assets to focus on unique messages. If done efficiently, the asset can last for months and you’ll have compelling content for the foreseeable future.
Photo by Fiore: Santa Fe, New Mexico
www.fioreimage.com
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