It’s imperative to deliver relevant content to your audience. Video gives your brand a voice and allows you to move quickly to take advantage of news stories, consumer behavior, and any kind of relevant content that goes viral. Some of the smartest brands incorporate these real-time techniques to become a part of the social conversation. Many popular hashtags also recur on a weekly basis (such as #WednesdayWisdom) and span across a range of consumer demographics. As a brand, you want to create campaigns that spark conversation, and linking your video to the latest trends is key to doing so.
Photo by Fiore: Santa Fe, New Mexico
www.fioreimage.com
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